Artist Paddy Mergui decided to experiment with the design of everyday items. He imagined what products would look like if they were packaged by well-known brands. Eggs in a Versace box, yogurt in Tiffany’s style, and Gucci-branded canned goods appear unusual and luxurious. The artist aimed to show how a prestigious brand’s logo and style can change our perception of a product and significantly increase its perceived value.

Posted by Kseniya Petrova
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